The Process

A Simple, Repeatable System for Predictable Lead Flow

We launch your postcard campaign in 7 days — and manage it with disciplined, data-driven execution every week after that.

01
Strategy
02
Onboarding
03
Launch
04
Attribution
05
Optimization
01
Strategy

Step 1:
Strategy & Fit Call

A 30-minute conversation to determine whether this system is right for your business — and to run the economics before you commit to anything.

  • —30-minute deep dive into your business model and goals
  • —Review current marketing channels and what's actually working
  • —Understand average ticket size and job-level economics
  • —Define your service area and operational capacity
  • —Identify your ideal customer profile and target geography
  • —Determine whether campaign economics make sense for your market

If the math works, we move forward. If not, we'll tell you honestly — no pressure, no pitch.

02
Onboarding

Step 2:
Onboarding & Creative Development

We build your campaign from your brand — not from a generic template. Every postcard is designed specifically for your company and approved by you before it prints.

6×9 postcard design included — no extra cost
  • —Gather brand assets, colors, and market positioning
  • —Capture your backstory and differentiators — veteran-owned, guarantees, specialties
  • —Collect photos of crew or trucks (optional but high-impact)
  • —Define service area targeting and zip code radius
  • —Set mailing frequency and campaign cadence

Every campaign includes a professionally designed 6×9 postcard at no additional cost. You review and approve the final design before anything goes to print.

03
Launch

Step 3:
Launch Within 7 Days

From signed agreement to first mailing in under a week. No agency delays. No six-week setup timelines. Everything handled end-to-end.

  • —Weekly pull of new residential listings in your service area
  • —Targeted geographic filtering by zip code and radius
  • —Oversized 6×9 postcard production
  • —Printing, postage, and fulfillment handled completely in-house

Most campaigns are live within one week of onboarding. You don't have to manage a single logistics detail.

04
Attribution

Step 4:
Transparent Attribution & Reporting

Every call, click, and lead is documented back to its source. You always know exactly what the campaign produced — and what it cost.

  • —Unique tracked phone number assigned to each campaign
  • —QR code tracking for inbound web attribution
  • —Weekly mail volume and delivery reporting
  • —Full visibility into leads and calls generated per mailing
  • —Campaign performance dashboard login provided
Mailers Sent
Weekly
Calls Generated
Per Campaign
Cost per Lead
Documented
Clicks Tracked
QR + URL
Return on Spend
Calculated
Dashboard Access
Live Login
05
Optimization

Step 5:
Ongoing Optimization

A monthly review cycle to keep the system sharp. Targeting, creative, frequency — everything gets adjusted against real data, not assumptions.

  • —Monthly performance review against documented baseline targets
  • —Adjust targeting radius based on job quality and close rate
  • —Adjust mailing frequency to match capacity and seasonality
  • —Refresh postcard creative when testing a new angle or offer
  • —Scale volume based on documented ROI — not guesswork

This is not a one-time blast. It's a disciplined, repeatable growth channel — built to compound over time and outperform every other channel you're running.

Ready to See If This Works in Your Market?

Schedule a private 30-minute strategy call. We'll review your market, run the numbers, and tell you whether a postcard campaign makes economic sense for your business.

Book a 30-Minute Strategy Call