Case Study — 2025

How Clockwork Moving Generated $282,066 from Direct Mail in 2025

In 2025, postcard marketing generated 223 leads, 94 completed jobs, and $282,066 in revenue for Clockwork Moving.

223

Leads

Booked Jobs

$282K

Revenue

Return on Ad Spend

About the Company

Direct Mail Built 31% of Our Lead Flow

Clockwork Moving is a Charlotte-based residential moving company that scaled its lead acquisition using a disciplined, data-driven direct mail strategy. Rather than relying on referrals or paid digital ads alone, Clockwork committed to a repeatable postcard system — tracking every dollar spent against every dollar returned.

The results were consistent, documented, and predictable. By the end of 2025, direct mail had become the single most reliable lead channel in the company's marketing mix, generating nearly a third of all inbound lead volume.

The Approach

The Strategy

—Weekly pull of new residential listings in the target service area
—Oversized 6×9 postcards with professional creative design
—Hyper-targeted geographic focus matched to highest-value zip codes
—Unique dedicated tracking phone number per campaign
—QR code tracking for inbound web attribution
—Simple weekly management — approximately 15 minutes per week

By the Numbers

Performance Metrics

Metric	Value
Postcard Cost	$0.96 per piece
Annual Spend	~$30,000
Leads Generated	223
Booked Jobs	94
Lead-to-Booking Rate	~42%
Average Revenue per Move	~$3,000
Cost per Lead	~$135
Cost per Booked Job	~$319
Revenue Generated	$282,066
Return on Marketing Spend	~9x ROAS

Economics Breakdown

The Math Is Simple

At $0.96 per postcard and approximately $30,000 in annual spend, direct mail produced documented, predictable returns across every campaign period. No attribution gaps. No guesswork about which channel drove which job.

The system is repeatable and scalable. Clockwork added volume by expanding zip code coverage — the unit economics held. It requires approximately 15 minutes per week to manage once the campaign infrastructure is in place.

"At $319 per booked job and $3,000 average revenue per move, the margin on every postcard-generated customer is clear, documentable, and consistent. That's what makes it worth scaling."

The Reasoning

Why This Works

Sellers are in decision mode

A new listing means a move is imminent — you're reaching households at the exact moment of need.

Physical mail cuts through digital noise

Far less competition for attention than digital channels — a postcard gets handled, not scrolled past.

Arrives early in the process

Postcards reach households before competitors make contact, establishing presence first.

Simple math-driven economics

Spend is predictable, return is trackable. Every dollar in, every dollar out — documented.

Consistency beats sporadic marketing

Weekly volume builds a reliable pipeline. One-off campaigns don't compound. Consistent cadence does.

Want Predictable Lead Flow Like This?

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