Every day, we monitor home sales in your market. The moment a property closes, we mail a personalized postcard to that new homeowner — on your behalf. Before they've called anyone. Before they've searched Google. Before a competitor has touched them.
Most roofing companies are built around reactive demand — storm season, insurance claims, and shared leads on platforms that sell the same homeowner to five competitors at once. That's not a pipeline. That's a race to the bottom on price.
Meanwhile, 4.9 million homes sell in the U.S. every year. New owners move in and immediately start vetting contractors. The 52% who face unexpected roofing expenses in year one aren't waiting for a storm — they're actively looking for someone they can trust. The question is whether they find you first, or find your competitor.
Redbird Reach builds you a steady, predictable pipeline of new homeowners who received your postcard before they ever started shopping.
Once you're onboarded, there's nothing for you to manage. No platform to log into. No leads to sort. Here's exactly what happens every day in the background — on your behalf.
Every day, we monitor home sales in your target ZIP codes. The moment a transaction records, we capture the new owner's mailing address. You don't lift a finger — this runs automatically, around the clock, whether you're on a job site or on vacation.
We handle the data, the design, the printing, and the mailing. A personalized 6×9 full-color postcard — with your branding, your offer, and a unique tracked phone number — goes out first-class USPS the same day we detect the sale. No action required from you. Every homeowner is deduplicated automatically, so no one ever gets a repeat send.
The new homeowner calls your tracked number or scans the QR code — before they've searched Google, before they've called a competitor. The lead is entirely yours. Every call and scan is attributed directly to your campaign. Each month, you receive a clear performance report: sends, calls, responses, and ROI. No guesswork. No black box.
Plug in your market's numbers. The math on a single roofing job more than covers the entire cost of the service — most months, by a wide margin.
Digital ads interrupt. Shared lead forms commoditize. A postcard in a new homeowner's hand — with your name on it, before they've even set up their Wi-Fi — is a different category of attention entirely.
Redbird Reach was built by a home service entrepreneur — not a marketing agency, not a SaaS founder who read about the industry. I scaled a moving company to significant revenue in 18 months before exiting. During that run, I dealt with every frustration you're dealing with now: feast-or-famine demand, overpriced shared leads, and a marketing landscape designed to extract money from contractors, not generate ROI for them.
That experience is what Redbird Reach was built to solve. Not in theory — in practice. I built the automation myself, designed the campaign logic around how new homeowners actually behave, and priced the service the way I'd want it priced: a flat monthly fee, full transparency on what's going out and what's coming back, and no contract if it doesn't perform.
I'm currently an active-duty U.S. Army Major. I built this during deployment because the business model is designed to run without me in the middle of it — which means it runs without you in the middle of it either.
"I didn't build this to sell you marketing. I built it because when I was running a home service business, I needed a predictable way to get in front of customers before my competitors did — and nothing like this existed."
— Andrew, FounderWe're onboarding three roofing companies to be the first to run the system in their markets. These aren't guinea pigs — the platform works. What we're building together is documented proof of ROI. In exchange for that, early partners get a discounted entry point and terms we don't offer at standard pricing. One company per territory. No exceptions, ever.
Three line items. That's the entire invoice. You know exactly what you're paying, what you're getting, and what triggers a cancel — before you sign anything.
If you're skeptical of a new marketing service, you should be. Here's what roofing owners ask us most — no spin.
According to the National Association of Home Builders, 52% of new homeowners face unexpected roofing expenses in their first year of ownership. These aren't maybe customers — they're people who just moved into a house, often one they bought in an as-is transaction, who are actively vetting contractors within weeks of closing. The timing is the product.
Cancel. Thirty days notice, no penalty, no argument. We don't offer contracts because we expect the math to keep you here. Every send, every tracked call, and every QR scan is visible in your monthly report — so if it's not generating ROI, you'll see exactly why, and you're never stuck paying for something that isn't working.
Every send is logged with delivery confirmation. Your monthly report includes send volume by date, tracked call counts, QR code scans, and a full list of addresses mailed. There's no black box — you see the same data we see. If something looks off, you contact me directly.
Yes, completely. The moment you claim your ZIP codes, no other roofing company in our system can mail into your territory. This isn't a 6-month window or a "preferred" designation — it's a hard lock. We don't sell the same lead twice, and we don't sell the same territory twice. One company per market, period.
We detect most sales within 24–72 hours of the transaction recording in public records. From there, your postcard is printed and handed to USPS the same day. First-class delivery adds 3–5 business days. In most markets, you're in the new homeowner's mailbox within a week of closing — before they've had a single contractor conversation.
Nothing, operationally. Onboarding takes about an hour of your time — we gather your branding, set your territory, configure your tracked number, and go live. After that, the system runs without you. You'll get a monthly report from me. Other than that, your only job is answering the phone when it rings.